How to promote IT companies?

In 2017 Wroclaw based software house EARP Integration launched a promotional campaign co-financed by EU funds under the Go To Brand program. The company, from the capital of Lower Silesia, will present its solutions during 6 major IT events organized around the world.

The Goal

The program aims to support Polish brands in promoting their services not only in Europe, but around the world. Under the Go To Brand program, the Wrocław-based company will visit 5 IT events in America, Asia and Europe and travel to the United States on an economical mission. The events were selected to correspond to the services offered by EARP Integration. The first fair took place in June 2017 in New York. The next one will be organized in Canada.

Smart City

The ITS World Congress 2017 trade fair will be held from 29 October to 2 November in Montreal, Quebec, Canada. The fair’s subject is the smart metropolis and the challenges that come with it, such as the integration of subsequent areas of urban space, industries and socio-cultural life into the virtual world. Participants of the event, IT companies from around the world, will present solutions in the fields of: waste management, supply, electrical networks and monitoring systems.

– Smart cities are an incredible opportunity for software houses to participate in long-termand above all engaging projects. Increasingly, new areas of urban life are moving into the network and require the right applications and information systems to support them. By 2020, the Smart Cities market will be worth nearly $ 400 billion. Urban technology projects will involve more than 600 agglomerations around the world. It is very important that companies from Poland also pro-actively partake in this revolution – explains Piotr Stawiński from EARP Integration.

At the Montreal show, Go To Brand has the opportunity not only to present their solutions to potential clients, but also to actively engage partners from other countries who can bring new knowledge and ideas to their business models.

At the Montreal fairs, Go To Brand project participants will have the opportunity not only to present their solutions to potential clients, but also to actively engage partners from other countries who can bring new knowledge and ideas to their business models.

(Press Release)

Project co-financed under the Operational Program Intelligent Development 2014-2020 Go To Brand, Measure 3.3 “Support to promotion and internationalisation and innovative enterprises”, Sub-measure 3.3.3 “Support to SMEs in promotion of to product brands – Go to Brand”.

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